{"title":"PERMANENT COLOR","description":"\u003cp\u003eOUR COLORS ARE METICULOUSLY CRAFTED USING A BLEND OF BETWEEN 80-90% NATURALLY DERIVED INGREDIENTS, DEPENDING ON THE COLOR TONE. THESE INCLUDE PLANT-BASED FATTY ALCOHOLS, EMULSIFIERS, AND FATTY ACIDS, CAREFULLY SELECTED FOR THEIR NOURISHING PROPERTIES. NATURAL LANOLIN SHIELDS THE HAIR FROM DRYNESS, WHILE ARGAN OIL SEALS IN MOISTURE, LEAVING HAIR LUXURIOUSLY SMOOTH, VOLUMINOUS, AND GLOSSY. ENRICHED WITH CITRIC ACID, OUR FORMULAS INFUSE HAIR WITH NATURAL VITAMIN C, ENHANCING ITS VITALITY AND SHINE. WITH OUR PROPRIETARY MULTI-PIGMENT-COMPLEX SYSTEM, OUR COLORS OFFER UNPARALLELED VIBRANCY AND LONGEVITY, SETTING A NEW STANDARD OF EXCELLENCE FOR DISCERNING CUSTOMERS.\u003c\/p\u003e","products":[{"product_id":"intensive","title":"MW Permanent Color 8\/00 - 8NN Light Blond Intensive 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 8\/00 - 8NN Light Blond Intensive 60 ml \/ 2 OZ.","offer_id":43160843190306,"sku":"094","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"ash","title":"MW Permanent Color 7\/1 - 7-A Medium Blond Ash 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 7\/1 - 7-A Medium Blond Ash 60 ml \/ 2 OZ.","offer_id":43160866455586,"sku":"265","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"ash-violet","title":"Ash-Violet MW Permanent 10\/16 - 10-AV Lightest Blond Ash Violet 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss","offers":[{"title":"MW Permanent 10\/16 - 10-AV Lightest Blond Ash Violet 60 ml \/ 2 OZ.","offer_id":43160870748194,"sku":"268","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"ash-brown","title":"Ash-Brown MW Permanent 9\/17 - 9-AB Very Lightblond Ash Brown 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss","offers":[{"title":"MW Permanent 9\/17 - 9-AB Very Lightblond Ash Brown 60 ml \/ 2 OZ.","offer_id":43160873402402,"sku":"270","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"red-copper","title":"MW Permanent Color 7\/54* - 7-RK* Medium Blond Red-Copper Intensive 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss","offers":[{"title":"MW Permanent Color 7\/54* - 7-RK* Medium Blond Red-Copper Intensive 60 ml \/ 2 OZ.","offer_id":43160915574818,"sku":"103","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"rose","title":"Rosè MW Permanent Color 10\/65 - 10-VR Lightest Blond Rosé 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss","offers":[{"title":"MW Permanent Color 10\/65 - 10-VR Lightest Blond Rosé 60 ml \/ 2 OZ.","offer_id":43160922161186,"sku":"276","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"neutral","title":"MW Permanent Color 0\/0 Clear - Neutral 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss","offers":[{"title":"MW Permanent Color 0\/0 Clear - Neutral 60 ml \/ 2 OZ.","offer_id":43160944017442,"sku":"121","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"super-lightener","title":"MW Permanent Color 0\/00 Super Lightener 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss","offers":[{"title":"MW Permanent Color 0\/00 Super Lightener 60 ml \/ 2 OZ.","offer_id":43160944640034,"sku":"122","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"mw-permanent-color-2-0-2-n-black-60-ml-2-oz","title":"MW Permanent Color 2\/0 - 2-N Black 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 2\/0 - 2-N Black 60 ml \/ 2 OZ.","offer_id":44063284101154,"sku":"82","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"natural-copy","title":"MW Permanent Color 3\/0 - 3-N Dark Brown 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 3\/0 - 3-N Dark Brown 60 ml \/ 2 OZ.","offer_id":44063286362146,"sku":"83","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"natural-copy-1","title":"MW Permanent Color 4\/0 - 4-N Medium Brown 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 4\/0 - 4-N Medium Brown 60 ml \/ 2 OZ.","offer_id":44063287836706,"sku":"084","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"natural-copy-2","title":"MW Permanent Color 5\/0 - 5-N Light Brown 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 5\/0 - 5-N Light Brown 60 ml \/ 2 OZ.","offer_id":44063289212962,"sku":"085","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"natural-copy-3","title":"MW Permanent Color 6\/0 - 6-N Dark Blond 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. 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Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 7\/0 - 7-N Medium Blond 60 ml \/ 2 OZ.","offer_id":44063290359842,"sku":"087","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"natural-copy-5","title":"MW Permanent Color 8\/0 - 8-N Light Blond 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 8\/0 - 8-N Light Blond 60 ml \/ 2 OZ.","offer_id":44063291211810,"sku":"088","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"natural-copy-6","title":"MW Permanent Color 9\/0 - 9-N Very Light Blond 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 9\/0 - 9-N Very Light Blond 60 ml \/ 2 OZ.","offer_id":44063291867170,"sku":"089","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"natural-copy-7","title":"MW Permanent Color 10\/0 - 10-N Lightest Blond 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 10\/0 - 10-N Lightest Blond 60 ml \/ 2 OZ.","offer_id":44063293603874,"sku":"090","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"intensive-copy","title":"MW Permanent Color 5\/00 - 5NN Light Brown Intensive 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 5\/00 - 5NN Light Brown Intensive 60 ml \/ 2 OZ.","offer_id":44063297536034,"sku":"091","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"intensive-copy-1","title":"MW Permanent Color 6\/00 - 6NN Dark Blond Intensive 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 6\/00 - 6NN Dark Blond Intensive 60 ml \/ 2 OZ.","offer_id":44063297830946,"sku":"092","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"intensive-copy-2","title":"MW Permanent Color 7\/00- 7NN Medium Blond Intensive 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. 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Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. Our high-quality ingredients in combination with our multi-pigment-complex system makes our color irreplaceable for our customers.\u003c\/p\u003e","brand":"Marc Weiss Store","offers":[{"title":"MW Permanent Color 9\/00 - 9NN Very Light Blond Intensive 60 ml \/ 2 OZ.","offer_id":44063300714530,"sku":"095","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3518\/8002\/files\/Permanent_Color.jpg?v=1730447785"},{"product_id":"ash-copy","title":"MW Permanent Color 6\/1 - 6-A Dark Blond Ash 60 ml \/ 2 OZ.","description":"\u003cp\u003eBetween 80-98% of the ingredients used to formulate our colors are of natural origins, depending on color tone.\u003c\/p\u003e\n\u003cp\u003eMARC\u003cstrong\u003eWEISS\u003c\/strong\u003e PARIS hair color consists of plant-derived fatty alcohols, emulsifiers, and plant-derived fatty acids. Natural lanolin protects the hair from drying out and argan oil locks in moisture, making the hair smooth, voluminous, soft and glossy. Citric acid provides the hair with natural vitamin c. 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