The UR line represents quality as it combines precision craftsmanship with advanced technology to deliver salon-quality results at home. Built with the highest standards in mind, each tool in the UR collections embodies durability, innovation, and style, making it a trusted choice for professionals and consumers alike.

With features like brushless motors, intelligent digital controls, and smart heat regulation, our tools outperform the competition. Every tool in the UR line is thoughtfully designed to make styling faster, easier, and more effective—delivering high performance without compromise.